For GoodMeat 58, a fast-food hamburger restaurant situated right here at 59th & Van Ness, we have meticulously crafted a brand identity and voice that takes their gourmet burgers to a whole new level. In fact, we have gone beyond just considering them as mere comfort food. Instead, we have elevated these delectable creations into the realm of culinary artistry. At GoodMeat 58, it's not just about grabbing a quick bite, but about experiencing a symphony of flavors expertly combined between two buns. Our dedication to quality, attention to detail, and passion for creating incredibly delicious hamburgers is what sets us apart from the ordinary fast-food joints. Visit us and prepare to embark on an unforgettable gastronomic journey like no other.

Logo and Visual Elements:

• The logo combines classic and modern elements, mirroring the restaurant's approach to burgers. The color palette draws from the rich tones of quality ingredients, while the fonts blend traditional and contemporary styles.

Brand Voice and Messaging:

• The narrative highlights the sensory experience of GoodMeat 58's burgers, using vivid, evocative language to describe the textures and flavors. The messaging positions these burgers as both a nostalgic classic and a modern gourmet experience.

Marketing Approach:

• Marketing materials focus on the visual and gastronomic appeal of the burgers, emphasizing quality ingredients and unique flavor combinations. This approach is reflected in menus, ads, and digital content.

Overall Impact: The branding for GoodMeat 58 presents it as a destination for both burger lovers and those seeking a unique dining experience, combining traditional burger elements with innovative twists for a memorable culinary journey.