Insight: The Heinz Promise
Heinz Ketchup isn't just ketchup; it's a symbol of quality and trust that transcends generations. Its rich flavor and unmatched quality make it a staple at dining tables worldwide. However, the trust consumers place in seeing a Heinz bottle is being compromised by some restaurants refilling these bottles with inferior ketchup, undermining the authentic Heinz experience.
Idea: The Authenticity Quest
We launched "The Authenticity Quest" to spotlight the integrity of the Heinz brand and unveil the truth behind the ketchup served in Los Angeles restaurants. This initiative aims to reinforce the value of authenticity and encourage a transparent dining experience, ensuring when it's Heinz on the table, it's genuine Heinz in the bottle.
Our Role:
Strategic Planning: Developed a strategy to engage consumers.
Engagement Tactics: Crafting innovative methods to involve consumers in the verification of genuine Heinz Ketchup.
Brand Positioning: Reinforcing Heinz's status as the premier choice for quality ketchup.
Creative Direction: Shaping the campaign's narrative to highlight the authenticity of Heinz Ketchup.